Choose Cumbria

Choose Cumbria has been developed by CN Group Ltd working in partnership with employers and organisations to promote Cumbria as the ideal place to develop a career – with the lifestyle benefits to match.

A multimedia marketing campaign delivered in-house by experts in the fields of branding, content and advertising, Choose Cumbria has reached millions of people around the UK and further afield to educate and inspire them about the bright future facing a County known by many as a holiday destination rather than somewhere to work, live, learn and play.

With a vibrant mix of multi-national and dynamic home-grown companies looking to capitalise on major investments in the coming years, the campaign aims encourages people to relocate, return and stay (in particular young people) to capitalise on Cumbria’s unprecedented levels of economic growth.

Building on the firm foundation laid by the pilot Choose South Cumbria campaign in 2015, the campaign continues to grow in both its audience reach and number of partners. For CN Group, Choose Cumbria is a flagship project which it is proud to be developing and delivering for the benefits of its partners and the County as a whole.

The campaign has been shortlisted for a number of recruitment and marketing awards, particularly relating to healthcare recruitment, and will compete with entries from Brazil and Canada in the INMA Global Media Awards 2016.

For more information on the campaign contact Luke Dicicco on 07764 657 006 or email

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